It all started when I mentioned to someone how cool it would be to watch a live video of someone at the top of the Eiffel Tower, panning below, as it was happening, like a live travel video show. That person enthusiastically agreed and that started my "spidey sense" (I know something good is there) as I cultivated the concept of providing live video based on subject matter as opposed to followers like the other platforms... and it had to be interesting, or just plain good content, in order for it to work, especially since the main consumers of live video were the younger people (Gen Z and Millennials) who are known for how easily they get bored. The epiphany came when I realized that people would commit to seeing stuff that they were interested in and the presence of those commitments (our audience tool) would cause the production of that subject-specific content. I remember how excited I got when I said to my wife "we‘re in the audience business". Audiences driving content vs content driving audiences seemed so simple, yet nobody was doing it. People would gladly produce subject-specific quality content because we could provide willing audiences (that they don‘t know) who wanted to be entertained in the subjects they were interested in _ FOR FREE! In effect, we would provide a shortcut to fame and popularity while simultaneously providing a superior kind of live video content. How could this not work! It is truly a WIN/WIN deal.
